Why Our Community Engages
Destination California is an adventure travel and lifestyle blog that inspires people to explore our beautiful state. Our blog and Instagram feed is a destination readers return to because we share travel tips, restaurant and recommendations, and more, in a relatable way that influences our followers to engage the people, places and sites we feature.
Our audience tells us that our travel and food photography and written recaps are one of the highlights of our Instagram profile and blog. Our content and honest food recommendations and travel tips inspires our followers to engage and interact with us and our community.
Our audience is diverse and global and engages twice as much as the average micro-influencer account on Instagram. Our followers are:
Statistics
Women: 66%
Men: 34%
Age 18-44: 89%
Avg Age: 32 years old
HHI > $75k: 59%
CA Based: 41%
U.S. Based: 39%
Global: 30%
Why Our Audience Travels
Our followers tell us that travel is an integral part of their health and wellness. Two-thirds that prioritize their emotional well-being and finding joy in their lives say that leisure travel will be important in helping them do so.
What’s stresses them out?
Worries about coronavirus first, then work and then their finances. Our followers say that spending time with friends and family, road trips, outdoor activities, staying at a beach resort, and visiting national and other parks are among the highest rated relaxing travel experiences for them.
Advertising and Sponsorship Opportunities
Be Featured on IG
With over 9,000 + active and engaged followers on our main Instagram feed @destinationcal, showcase your brand or business on our Instagram main feed.
Tell Your Story
Tell your story the way the influencers do! Instagram Stories are quick and effective way to drive traffic to your profile! Partner with us to tell your story via Instagram Stories.
Advertise
Advertising on our blog is simple. Choose the spot you want your ad to run, how long you want the ad to run for and when, and where you want the ad to point.
Ad Placement Options:
- Homepage Leaderpage
- Blog Sidebar (Homepage)
- Inside Articles
- Featured Article
Want Additional Options?
Want something custom or targeted? Let’s chat and make it happen.